Tuesday, April 24, 2012

Verizon is Skating on Thin Ice With Latest NHL Ad

Now that it is NHL playoff time, I noticed this hockey related ad from Verizon:


The fine print is hard to notice:
While it is funny to add the long johns part to the fine print, it could invite idiot hockey fans to attempt to bury themselves in ice wearing long johns, despite the obvious computer generated effect. This is Verizon’s third appearance in this blog for do not attempt related ads. Maybe they should choose less risky or dangerous gimmicks in their ads. However, choosing the #8 seed Los Angeles Kings and #5 seed Philadelphia Fylers as the two teams in the ad was a risky choice that paid off for them since both teams pulled off first round upsets.