Wednesday, April 2, 2014

Taco Bell Rings McDonalds' Breakfast Bell

This week’s edition is an ad from Taco Bell that has been getting a lot of press recently:

But did you happen to see the fine print:

How you do get a bunch of random people who happen to have the same name together to eat Taco Bell? Pay them of course. Who wouldn't say you love a Sausage AM Crunchwrap with 710 calories and 46 grams of fat if you gave them a pile of cash? While paid endorsements and actors playing “doctors” is nothing new, this clever one certainly created a lot of buzz online and in the marketplace.

Tuesday, January 7, 2014

Nissan Goes Rouge in New Ad

The latest edition from Nissan has been airing non-stop recently:

Here are the two main fine prints:

The fine print is so large and lasts so long that it is fairly noticeable and takes away from what the car is actually doing. Of course what the car is actually doing would be ridiculous even for a James Bond movie. There are also two smaller fine prints, bringing the total fine print airtime to 20 seconds in the 30 second commercial. Instead of spending money on airing a commercial every 15 minutes with an impossible stunt littered with fine prints, why couldn’t Nissan just tell you want the car actually does? 

Tuesday, September 3, 2013

What Happens in a Vegas Ad, Stays in a Vegas Ad

This week's edition is from

The fine print is near the beginning during Penn and Teller's trick:

Do not attempt? But it is a magic show. They are trained professionals. Do not worry, I am sure Teller told the participant he will be fine. What ever happened to "What happens in Vegas, stays in Vegas"? Maybe that should be in the fine print instead.

Thanks to reader Erryn Neckel for the suggestion.

Tuesday, August 27, 2013

Mio Water's Cat-astrophic Ad

This week’s edition is a 15 second ad from Mio water:

The fine print was quick at the end:

While you can barely even tell that there are cats being shot out of cannons, the fine print is necessary because it is still Tracy Morgan.  At least the fake cats have helmets on.  Safety first of course. 

Tuesday, August 20, 2013

5 Hour Energy's Ad Changing More Than Just Focus

This week is from 5 Hour Energy:

Despite all the medical warning fine print, another one caught my attention:

Darn, I really wanted a magical shirt color changing drink. I love the orange shirt/blue tie combo and bright yellow shirt. Imagine my sweet new wardrobe. I wonder if Violet Beauregarde from Willy Wonka drinks Red Bull now or has she learned her lesson about reading the fine print.

Wednesday, August 14, 2013

Epiduo Needs a Home Remedy for This Ad

Here is this week’s edition from Epiduo:

The fine print appeared throughout the ad:

Vacuum, magnets, lent remover, kelp, toothpaste, hair dryer, aluminum foil, and glow sticks are bad ideas? At least the actors appeared to be fine with it, so it cannot be that bad. They forgot lemon juice, honey, cucumber, orange peel, tomato, potato, and clay.  How about soap?

Tuesday, August 6, 2013

BMW Sticking Sense Outside the Window

This week's edition is another car ad, this time from BMW:

The fine print is small at the end:

While this fine print is necessary and somewhat serious, it begs to question why did BMW even film it that way. The child could have easily been listening to headphones or sleeping instead of sticking his hands out the window. I am sure there are instances of passengers injuring their hands that warranted a disclaimer, but why film it and annoy the lawyers in the first place? I'm more concerned about the kid's haircut, over-sized white collar, and that there does not appear to be a driver. Scary!