State Farm's Falcon Ad is a Paltry Attempt at Humor

State Farm makes their second appearance on the blog with this ad:

Here is the fine print:

This fine print directly debunks what the narrating agent is saying. “Most people who switch” is not the same as “new policyholders who reported savings by switching.” What about the people who did not save? Or the customers who only saved $10 and did not want to fill out the survey? This a clear case of voluntary response bias since the ad already misleads the survey information. In case you were wondering, you can only afford two of the twelve things shown in the commercial. The Viking Horn Helmet ($200) and Genghis Khan Outfit ($150) are within the $480 savings, while the Tuba ($6k), Double Bass ($1,500), Jukebox ($1,500), Segway ($5k), Blue Marlin Mount ($1k), Cockatoo ($1k), Model T Go Cart ($2k), Moose Head Mount ($4k), Giant Gumball Machine ($1,700) and Saddle ($500) are not. Even a falconry license cost $300 itself plus equipment and training. Hopefully my bill goes to my insurance policy and not their research team.

State Farm’s Insurance Against Magazine Royalties

This is just a harmless ad from State Farm with their new pitch man standing in front of some magazines:

Take a second look at the magazines in the background:

None of them are real and are in fact very similar to actual magazines. I am sure State Farm would have to pay some sort of royalties to these publications, just for a background shot. Therefore, some poor sap had to go through and edit each of these magazines either on paper on the set or less likely in the editing suite in post production. It turns into a Where’s Waldo version of spot the faked magazine. Above his right shoulder is an edited Sports Illustrated as well as fake titles “Gun Ho,” “Woman” and “Mountains.” Then they got lazy above his head by just covering up Car and Driver and Road and Track with a blank white magazine. I sure hope they pass the savings on to my policy.