Chevy Sonic Skates Around the Issue

This week's ad is another car commercial, this time from Chevy:

Here is the fine print:

The ad is so long and obviously misleading, it needs two disclaimers:

I thought after the long ad the car turned it a skateboard, but the clarification helps. Instead of showing what it clearly cannot do for 60 seconds, why couldn't the ad show its actual capabilities? Does it have good gas mileage? Great handling? Or just that the seatbelts work on a milk carton?

Chevy Sonic’s Super Pointless Ad

Here is an ad from Chevy that aired during the Super Bowl:

Even though there is fine print that was very obvious and deliberate in the beginning, the smaller one later caught my eye:

The car in the ad is not even the car you can buy, but modified for the ridiculous stunts. While it is refreshing to see real stunts instead of computer generated graphics, the fact that the stunts are real does not detract from the pointlessness of the ad. No one is going to take their new Chevy kick-flipping, bungee-jumping, or sky-diving, so why even bother? You can throw any car out of a plane with a parachute to show it can fall with style. While over the top Super Bowl Ads that do not sell the product are nothing new, this one probably cost millions to show no capabilities over a Ford Fiesta or Honda Fit.