Tuesday, August 6, 2013

BMW Sticking Sense Outside the Window

This week's edition is another car ad, this time from BMW:

The fine print is small at the end:





While this fine print is necessary and somewhat serious, it begs to question why did BMW even film it that way. The child could have easily been listening to headphones or sleeping instead of sticking his hands out the window. I am sure there are instances of passengers injuring their hands that warranted a disclaimer, but why film it and annoy the lawyers in the first place? I'm more concerned about the kid's haircut, over-sized white collar, and that there does not appear to be a driver. Scary!

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