Tuesday, April 5, 2011

Groupon's Expiring Ad Campaign

Among the most memorable commercials from the Super Bowl was from GroupOn:


While the discussion was about Timothy Hutton misleading the viewers about Tibet’s troubles, I of course noticed the fine print:

(If you can't read it, "Actual deal ended on 10/23/10")

While it is common to see expiration dates in the fine print, they are not usually three months expired. Oddly enough, people who know about GroupOn know that their deals are only for one day and in the city you signed up for, so the fine print is for people who actually wanted the deal at that restaurant. Maybe Groupon is just trying to avoid getting sued, oops, too late. At least Conan got some laughs out of it.

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