Tuesday, July 5, 2011

A Problem With Lexus's Future Ads

This week’s fine print comes from Lexus:

The fine print to notice is not the “do not attempt” or “drive in a safe manner,” but:

At first glance this looks like a car commercial, but in fact, the car is not even real yet. They are actually advertising their simulator and concept vehicle LF-GH. While they are not claiming the LF-GH or any specific car will have the new reaction feature, they are misleading the viewers by association. Watch next week Mercedes comes out with an ad featuring future plans to add a flux capacitor to their new concept hovercraft or new engines on the long-awaited jet pack. Imagine touting to your boss on how great the new features on future TPS reports will be, or turning in a “concept paper” to your professor. Good luck getting away with that.

Thanks to reader Erryn Gallasch for the idea submission.

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