Tuesday, July 23, 2013

Chevy Sonic Skates Around the Issue

This week's ad is another car commercial, this time from Chevy:

Here is the fine print:





The ad is so long and obviously misleading, it needs two disclaimers:





I thought after the long ad the car turned it a skateboard, but the clarification helps. Instead of showing what it clearly cannot do for 60 seconds, why couldn't the ad show its actual capabilities? Does it have good gas mileage? Great handling? Or just that the seatbelts work on a milk carton?

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