Tuesday, August 9, 2011

State Farm's Falcon Ad is a Paltry Attempt at Humor

State Farm makes their second appearance on the blog with this ad:


Here is the fine print:

This fine print directly debunks what the narrating agent is saying. “Most people who switch” is not the same as “new policyholders who reported savings by switching.” What about the people who did not save? Or the customers who only saved $10 and did not want to fill out the survey? This a clear case of voluntary response bias since the ad already misleads the survey information. In case you were wondering, you can only afford two of the twelve things shown in the commercial. The Viking Horn Helmet ($200) and Genghis Khan Outfit ($150) are within the $480 savings, while the Tuba ($6k), Double Bass ($1,500), Jukebox ($1,500), Segway ($5k), Blue Marlin Mount ($1k), Cockatoo ($1k), Model T Go Cart ($2k), Moose Head Mount ($4k), Giant Gumball Machine ($1,700) and Saddle ($500) are not. Even a falconry license cost $300 itself plus equipment and training. Hopefully my bill goes to my insurance policy and not their research team.

1 comment:

  1. I should've gotten a falcon!! Great commercial!

    -Falconless in Arlington

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