Crayola Putting Customers in the Dark Again

Here is another Crayola ad I noticed:

Once again there are two fine prints:

Crayola again? Do they even make any quality products that do not need multiple warnings? If the “Glow is recreated” then how do you know it even works? While “Time lapse” is a common tactic, if I was still a kid I would be upset if I had to wait a while for this to work then have it not be as bright as the commercial. Both these ads seem to have been produced recently, so maybe Crayola is desperate to find new products after running out of crayon colors to invent.

Crayola Bursting Kids' and Parents' Bubbles

Here is a new ad for Crayola’s Colored Bubble Launcher:

Looks fun, but there were two fine prints on this one:

Is there anything they say in this ad that is actually true? The FTC rules against false advertising especially to children, as explained in these two official releases. While Crayola is obviously aware of these laws, maybe they should improve their product instead of littering their spot with more fine print than a Viagra ad. While their intention is to get a kid to see the ad and want it, a wise parent purchasing it would see the fine print or read reviews. Too bad the Wall Street Journal already points this out while out-scooping me.

Thanks to reader Sarah Stone for the idea submission.