Ford’s Flying Car Con-Fusion

This week's edition is from Ford:

The fine print is small, but obvious:

Whew, I was getting worried Ford was on to something. In this ad, they cleverly put the subject matter of the fine print in the main message of the Fusion commercial. While it hints at the fine print in the narration, it still requires the disclaimer to cover their bases. At least they tout the features of the car instead of focusing solely on what it clearly cannot do. Unfortunately, I do not think Thelma and Louise saw the fine print. Oops. 

Ford Taurus is No Longer a Tortoise

Here is the latest ad from Ford:

The fine print is fairly obvious and actually helps with the ad:

While “closed course” and “professional drivers” are very common in car commercials, this instance is rare and emphasized. The ad mentions the famous NASCAR driver and engineer passenger in the beginning, therefore the fine print serves to drive the message home. It adds a sense of realism and humor instead of the normal lawsuit protection. What I am more amazed about is that the new 2013 Taurus has 365 horsepower? Maybe it is time to trade in my sweet 2000 version.