Nissan Goes Rouge in New Ad

The latest edition from Nissan has been airing non-stop recently:

Here are the two main fine prints:

The fine print is so large and lasts so long that it is fairly noticeable and takes away from what the car is actually doing. Of course what the car is actually doing would be ridiculous even for a James Bond movie. There are also two smaller fine prints, bringing the total fine print airtime to 20 seconds in the 30 second commercial. Instead of spending money on airing a commercial every 15 minutes with an impossible stunt littered with fine prints, why couldn’t Nissan just tell you want the car actually does? 

Chevy Sonic’s Super Pointless Ad

Here is an ad from Chevy that aired during the Super Bowl:

Even though there is fine print that was very obvious and deliberate in the beginning, the smaller one later caught my eye:

The car in the ad is not even the car you can buy, but modified for the ridiculous stunts. While it is refreshing to see real stunts instead of computer generated graphics, the fact that the stunts are real does not detract from the pointlessness of the ad. No one is going to take their new Chevy kick-flipping, bungee-jumping, or sky-diving, so why even bother? You can throw any car out of a plane with a parachute to show it can fall with style. While over the top Super Bowl Ads that do not sell the product are nothing new, this one probably cost millions to show no capabilities over a Ford Fiesta or Honda Fit.

Taking Trucks to the Next Frontier?

This week’s edition is from Nissan:

This is a double fine print edition:

This one can be put into the very obvious category. Clearly there are computer generated graphics to show the truck doing absurd stunts, but I’m sure there are idiots out there who would try to imitate it. Now if there were videos of people attempting it, I would be impressed.