Taco Bell Rings McDonalds' Breakfast Bell

This week’s edition is an ad from Taco Bell that has been getting a lot of press recently:



But did you happen to see the fine print:

How you do get a bunch of random people who happen to have the same name together to eat Taco Bell? Pay them of course. Who wouldn't say you love a Sausage AM Crunchwrap with 710 calories and 46 grams of fat if you gave them a pile of cash? While paid endorsements and actors playing “doctors” is nothing new, this clever one certainly created a lot of buzz online and in the marketplace.

Professional Chefs at Taco Bell?

Here is another Taco Bell ad to make this blog:

Despite the flashy ad, there is some fine print to notice:

There are professional chefs working for Taco Bell? I doubt that. Throwing the food in the air and touching the food with bare hands is more believable though.

Taco Bell and Pop Tarts Advertise the Wrong Percentages

This week is a two part special from two different food products:

Technically there is no fine print during the Taco Bell ad, but the Pop Tart one relates to it:

12% signature recipe? Only 10% fruit? Gross! Why would they even advertise this? Granted, Taco Bell is running this campaign in reaction to a lawsuit claiming their beef is only 35% real. However, marketing to a nationwide audience that their beef is 12% weird ingredients is still not the best idea. Their website even tries to explain what the secret ingredients are in almost a power point presentation. As for Pop Tarts, what is the other 90%? Sugar? Goo? Their website also states the facts that it is dried fruit and the Post has a good article about it as well. Do people actually eat Taco Bell and Pop Tarts for their nutritional value? Of course Pop Tarts are just sugar and Taco Bell is not real meat, but that does not mean they should be advertising it.

Thanks to reader Sarah Stone for the idea submission.