Tuesday, May 24, 2011

Taking Fidelity on One on One

Here is a spot from Fidelity that was constantly airing earlier during March Madness:



The fine print is kind of small and long:

It’s merely educational, not individualized, and not intended to use significantly in decision making? Then what’s the point of even meeting with them? What are they offering that’s not on their website, besides someone to read their brochure on investing to you out loud? Imagine seeing an ad for a lawyer saying that their consultation should not be used in court or a doctor warning that they’ll just give you the same diagnosis they give every other patient. They have generic fine print later in the spot about the risk of loss in investing, which covers them from people losing money after taking their advice. Don’t get me wrong, I am a Fidelity customer already, but the earlier fine print warning is just weird.

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