Tuesday, August 2, 2011

Degree Sweats it for Bear Grylls

This week’s edition is from Degree:

There are two fine prints that pop out besides the obvious do not attempt:

While this one is similar to the earlier shark post since the product is tested in absurd displays, the focus this week is not on possible rigging or clever editing. What exactly is SWR? Sweat Wetness Reduction? Sweat Retention? Single White Repulsion? Bonus points if you can find it, since it’s not listed anywhere. What is it being compared to? A regular Degree stick? The FDA minimum? Who is the average Degree user? If you’re still confused, don’t worry since Bear Grylls repeats the same shtick with wolverines and for Trail Mix and Nissan.

Thanks to reader Erryn Gallasch for the idea submission.

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