Tuesday, May 1, 2012

Ford Taurus is No Longer a Tortoise

Here is the latest ad from Ford:


The fine print is fairly obvious and actually helps with the ad:
While “closed course” and “professional drivers” are very common in car commercials, this instance is rare and emphasized. The ad mentions the famous NASCAR driver and engineer passenger in the beginning, therefore the fine print serves to drive the message home. It adds a sense of realism and humor instead of the normal lawsuit protection. What I am more amazed about is that the new 2013 Taurus has 365 horsepower? Maybe it is time to trade in my sweet 2000 version.

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