Tuesday, July 30, 2013

Ford’s Flying Car Con-Fusion

This week's edition is from Ford:

The fine print is small, but obvious:





Whew, I was getting worried Ford was on to something. In this ad, they cleverly put the subject matter of the fine print in the main message of the Fusion commercial. While it hints at the fine print in the narration, it still requires the disclaimer to cover their bases. At least they tout the features of the car instead of focusing solely on what it clearly cannot do. Unfortunately, I do not think Thelma and Louise saw the fine print. Oops

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