State Farm’s Insurance Against Magazine Royalties

This is just a harmless ad from State Farm with their new pitch man standing in front of some magazines:

Take a second look at the magazines in the background:

None of them are real and are in fact very similar to actual magazines. I am sure State Farm would have to pay some sort of royalties to these publications, just for a background shot. Therefore, some poor sap had to go through and edit each of these magazines either on paper on the set or less likely in the editing suite in post production. It turns into a Where’s Waldo version of spot the faked magazine. Above his right shoulder is an edited Sports Illustrated as well as fake titles “Gun Ho,” “Woman” and “Mountains.” Then they got lazy above his head by just covering up Car and Driver and Road and Track with a blank white magazine. I sure hope they pass the savings on to my policy.