Tuesday, May 17, 2011

1-800 Contacts’ Extra Extra Campaign

Here is a quick ad from 1-800 Contacts:



The fine print was early on:

This is an example of excessive use of explicit fine print. You do not need an expert to expand or expose the fact that 1-800 Contacts did not need to use the extraneous disclaimer to expel an exhausting lawsuit. However, I did not expect them to exploit this fine print as their new expensive ad campaign.

Thanks to reader Erryn Gallasch for the idea submission.

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