Here is the fine print:
It’s the only brand clinically tested? A study saying it works better than a placebo without comparing to other brands is not a competitive advantage. Zrytec and every other major allergy medicine obviously have been tested and approved by the FDA. Do they instead mean it’s the only brand that was proven effective in studies? Claritin has the fine print on their website, but do not give any details as to the actual study referenced. Zrytec at least shows this comparison on their website even though their studies are a decade old. Consumers better hope Claritin’s pills clear up their allergies better than their marketing department’s claims.
Good blog. In my opinion, many of these ads verge on defrauding the public and flat-out lying when you read the fine print. There has got to be something that consumers can do to make these advertisers make their "fine-print" claims more accessible to the viewers. TINY white print on a light background that is shown for .5 second is not honesty in advertising.
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