Wednesday, July 17, 2013

Nissan Sign and Not Test Drive Ad

This week's ad is from Nissan:


The fine print is at the beginning:




While the fine print in this is clever, I am not sure it is even necessary. The ad does not portray the action as a test drive until the end of the commercial, and even then, its not clear that the earlier desert scene is a test drive. But I always wanted to test drive a car by doing donuts in the desert with other cars in the way. Bummer. 

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