Tuesday, September 3, 2013

What Happens in a Vegas Ad, Stays in a Vegas Ad

This week's edition is from LasVegas.com:


The fine print is near the beginning during Penn and Teller's trick:





Do not attempt? But it is a magic show. They are trained professionals. Do not worry, I am sure Teller told the participant he will be fine. What ever happened to "What happens in Vegas, stays in Vegas"? Maybe that should be in the fine print instead.

Thanks to reader Erryn Neckel for the suggestion.

Tuesday, August 27, 2013

Mio Water's Cat-astrophic Ad

This week’s edition is a 15 second ad from Mio water:



The fine print was quick at the end:





While you can barely even tell that there are cats being shot out of cannons, the fine print is necessary because it is still Tracy Morgan.  At least the fake cats have helmets on.  Safety first of course. 

Tuesday, August 20, 2013

5 Hour Energy's Ad Changing More Than Just Focus

This week is from 5 Hour Energy:


Despite all the medical warning fine print, another one caught my attention:





Darn, I really wanted a magical shirt color changing drink. I love the orange shirt/blue tie combo and bright yellow shirt. Imagine my sweet new wardrobe. I wonder if Violet Beauregarde from Willy Wonka drinks Red Bull now or has she learned her lesson about reading the fine print.

Wednesday, August 14, 2013

Epiduo Needs a Home Remedy for This Ad

Here is this week’s edition from Epiduo:



The fine print appeared throughout the ad:





Vacuum, magnets, lent remover, kelp, toothpaste, hair dryer, aluminum foil, and glow sticks are bad ideas? At least the actors appeared to be fine with it, so it cannot be that bad. They forgot lemon juice, honey, cucumber, orange peel, tomato, potato, and clay.  How about soap?


Tuesday, August 6, 2013

BMW Sticking Sense Outside the Window

This week's edition is another car ad, this time from BMW:

The fine print is small at the end:





While this fine print is necessary and somewhat serious, it begs to question why did BMW even film it that way. The child could have easily been listening to headphones or sleeping instead of sticking his hands out the window. I am sure there are instances of passengers injuring their hands that warranted a disclaimer, but why film it and annoy the lawyers in the first place? I'm more concerned about the kid's haircut, over-sized white collar, and that there does not appear to be a driver. Scary!

Tuesday, July 30, 2013

Ford’s Flying Car Con-Fusion

This week's edition is from Ford:

The fine print is small, but obvious:





Whew, I was getting worried Ford was on to something. In this ad, they cleverly put the subject matter of the fine print in the main message of the Fusion commercial. While it hints at the fine print in the narration, it still requires the disclaimer to cover their bases. At least they tout the features of the car instead of focusing solely on what it clearly cannot do. Unfortunately, I do not think Thelma and Louise saw the fine print. Oops

Tuesday, July 23, 2013

Chevy Sonic Skates Around the Issue

This week's ad is another car commercial, this time from Chevy:

Here is the fine print:





The ad is so long and obviously misleading, it needs two disclaimers:





I thought after the long ad the car turned it a skateboard, but the clarification helps. Instead of showing what it clearly cannot do for 60 seconds, why couldn't the ad show its actual capabilities? Does it have good gas mileage? Great handling? Or just that the seatbelts work on a milk carton?

Wednesday, July 17, 2013

Nissan Sign and Not Test Drive Ad

This week's ad is from Nissan:


The fine print is at the beginning:




While the fine print in this is clever, I am not sure it is even necessary. The ad does not portray the action as a test drive until the end of the commercial, and even then, its not clear that the earlier desert scene is a test drive. But I always wanted to test drive a car by doing donuts in the desert with other cars in the way. Bummer. 

Tuesday, July 9, 2013

Pitbull’s Fiat Ad is For the Dogs

Here is this week's edition from Fiat:


The fine print was at the end:





What should we not attempt in this ad? Drive in the sand? Dance on the beach in a tux? Wear a tight European speedo/briefs thing? Listen to Pitbull? Oh, drive on water. Gotcha.

Tuesday, July 2, 2013

Oscar Mayer Trying to Hot Dog It

This week’s edition comes from Oscar Mayer hot dogs:



Here is the clever fine print:






The main joke of the fine print is not even necessary, but there is a hidden gem when I took a second look.





You would think Oscar Mayer would be better at spelling considering their original classic commercial focused on spelling.