AllState’s Ad for All States?

Here is an ad in a recent series from AllState:

While there is a lot of fine print, I noticed the one in caps:

AllState does not cover all states? I’ve never seen a fine print that directly contradicts the company’s own name. I cannot imagine GEICO caveman ads stating their policy is not available for certain government employees or New York Life not being applicable in Brooklyn.

However, sometimes even a fine print critique needs some fine print. Technically the fine print in the ad refers to the specific deductable deal, which depends on each state’s individual laws. Additionally, Allstate’s insurance does cover each state, and the origin of their name comes from a competition to name Sears’ tire division. Even so, they could have written the fine print differently to not include a part of their company’s name, like “participation varies by location” or “option dependant on local laws.”