Tuesday, July 19, 2011

Something Fishy About Gillette's New Ad

This week’s edition is from Gillette:

The fine print was in the beginning and hard to see:

They chummed the water! No wonder the sharks swarmed to the nicks of the shaver. In fact, they never actually show the sharks going after one cage over the other, which is just clever editing. Now if they were able to get a close shave while chumming this water, and hiding in this cage, I would be impressed. Oddly enough, they compare this razor to their own “leading disposable,” instead of against a competitor like Schick. Maybe Gillette was scared of the FTC and wanted to avoid losing their title of the official razor of Shark Week.

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