Tuesday, July 26, 2011

Turn the Hose off of Verizon's New Fake Emergency Ad

This week’s edition is another ad from Verizon:




There are two fine prints to notice in this one:



They say it is a test in the beginning of the ad, there’s no reason for the fine print. Who would really think it is an actual emergency? What would you do/call if you thought it was? My bigger concern is the “do not attempt” on the firehouse gag. The guy just stands there and is smiling as he gets wet. “Do not attempt” does not cover the blatant misleading portrayal of a fire hose in this ad. You do not see smiling or high-fiving among the riot police in this training video.

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